Tuesday, February 05, 2013

Quote, unquote: On publishers' struggle to make
e-tailing pay

"Understanding editorial and merchandising curation is not the same. Most of these media companies don’t have a single merchandiser in the building.”
-- Ben Lerer, the co-founder of Thrillist, talking about how difficult traditional media companies are finding it to get into e-commerce; they don't want to take risks, he says in a story in Adweek.

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