Monday, July 22, 2013

Canadian Living refreshes its look, logo
and content

New look
Canadian Living magazine will be unveiling a new look -- what it calls as "refresh" -- with its September issue, which will be on newsstands August 5. The magazine will have a new logo, extensive content updates and will be polybagged with a special 32-page supplement aimed at mothers called Canadian Living Moms (which has the earmarks of a test run for a line extension or spinoff). 

The September issue will also have four sequential covers each emphasizing the main editorial pillars of the magazine -- food, style, health and home. The new look will be carried through all the platforms that Transcontinental Media offers, including the website, mobile and social media. The relaunch issue will be selling at a special price of $2.99 on newsstands. 
Old look
“Over the last several months, we reached out to thousands of Canadians, both current readers and non-readers to find out what they wanted more of, less of and what topics were on their minds,” said vice president and group publisher, consumer solutions, Toronto and Vancouver, Caroline Andrews. “Their feedback inspired us to bring a fresh new perspective to every aspect of the brand. I am confident our long-standing readers will continue to find everything they've always loved about Canadian Living, and new readers will be impressed with the evolution of this beloved Canadian brand."

To promote the new look and feel, there will be an advertising campaign in newspapers, magazines and on television, promotions with key retailers and special offers to subscribers.  Canadian Living editors will, for instance, be featured on CTV on Tuesday July 23 and the editor, Jennifer Reynolds, is doing a cross-country media tour.
Fitness cover
Style cover
Shelter cover

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Anonymous Anonymous said...

The new cover gave me flashbacks to the 70's when the magazine first came out!

Retro repeat and unoriginal.

What a wasted opportunity to really do something exciting and new.

2:17 pm  
Anonymous Anonymous said...

tru dat

3:22 pm  

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