Friday, July 26, 2013

U.S. city and regional titles continue to rely heavily on print revenue

City and regional magazines in the U.S. continue to depend primarily on print revenue, according to a survey by Folio: magazine. 

Print advertising is expected to account for 71% of revenue in 2013, compared with 76% for 2012, and with the remaining revenues largely coming from digital, events, custom publishing and paid subscriptions. 

Digital is up slightly to 5.2% and a mobile/tablet barely registers at 1.3%.

Respondents to the survey predominantly served smaller markets, with revenues of between $1 million and $2.9 milion projected for 2013. 

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