Domino, the interior design magazine much beloved of its readers, is returning, possibly as early as next month, as an e-commerce site, augmented by a quarterly print magazine, according to a story in WWD.
Domino was closed in 2009 and has appeared infrequently since only as a brand on special interest pubs such as "Small Spaces". The relaunch is a partnership between Condé Nast, which created it in 2005, and retains the copyright on the name, and a startup e-commerce business called Project Décor.
The partnership between the publisher and the start-up bears a resemblance to Condé’s other recent investments in digital assets, like the purchase of the recipe planner ZipList last April, and may presage a more serious relationship between the two companies. In 2010, Advance Publications, Condé’s parent, set up a $500 million war chest for acquisitions, mainly in the digital realm, led by a former Yahoo executive, Andrew Siegel, now senior vice president, strategy and corporate development.