Canadian Health & Lifestyle retools look and content for October issue
The recently new editor of Canadian Health & Lifestyle magazine, Beth Thompson, is leading with a new look and new columnists effective with its the October edition.
The strategy behind the revamped pub is to make health and wellness more accessible to Canadians, says Thompson in a release. “We’ve added new experts, who answer readers’ questions on everything from diabetes to PMS to skincare.
“As well, we’ve enhanced our beauty and wellness sections to be more service-based, offering lots of tips and product selections to help readers navigate the drugstore aisle.”
Rogers Publishing bought the magazine in April 2012. The magazine at that time had a largely controlled distribution of 397,000, about 230,000 of which were distributed free through the Katz Group Canada Ltd. in its Rexall group of pharmacies including Rexall, PharmaPlus, Guardian, IDA and The Medicine Shoppe. All carry the Rexall logo.
According to the Spring 2013 PMB results, CH&L is the #1 health and lifestyle magazine in Canada with a total readership of over 2 million. In addition to its controlled circ, it is also available as an app on iTunes.