Thursday, June 12, 2014

Atlantic Business sells everything, including its editorial, in a good cause

Promo cover
Atlantic Business magazine is selling its entire October 2014 issue -- including its editorial -- in aid of the charity Team Broken Earth and its work in Haiti. 
"We normally do six issues a year," says executive editor Dawn Chafe. "This year, in honour of our 25th anniversary, we decided to create a special bonus issue with all of the proceeds going to support Team Broken Earth – a volunteer task force of physicians, nurses and physiotherapists who are delivering and improving healthcare in Haiti." 
"Content will be prepared by our editorial team working in collaboration with our marketing partners. We expect the entire magazine will be a celebration of business successes, innovation and corporate social responsibility," says publisher Hubert Hutton. 
Both editorial content and advertising space is available for purchase; clients will receive a charitable receipt from Team Broken Earth for 50 per cent of the purchase price.
According to the promotional package for the special issue, a cover story package (one only, first-come-first-served) costs $50,000, a four-page feature story $20,000 and a single-page feature story costs $6,000. A full page of advertising is $5,250. Deadline for  booking editorial space is July 31; for advertising it is August 12.



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