Les Affaires launches iPad edition
Les Affaires, a TC Media business publication, is launching an iPad edition. Current subscribers to the digital version of Les Affaires can get free access and readers who want to subscribe download the free app and can get the magazine content for $6.99 for 12 weeks from the Apple App Store.
“Now more than ever, our readers want to access Les Affaires when it’s convenient for them on the platform they choose,” said Géraldine Martin, Associate Publisher and Editor-in-Chief, Les Affaires Group. “Les Affaires continues to evolve to meet the needs of its readers. In addition, this past February we adopted responsive web design, which improved the reading experience of lesaffaires.com on every device.”Les Affaires produces Les Affaires newspaper and its website, as well as Événements Les Affaires and the personal finance magazine Les Affaires Plus. The power of having a broad media network is evident in that the new app and service is being promoted across that network in a multi platform advertising campaign developed in house, using conventional and digital channels, social media and the AMT transportation network.