Wednesday, October 08, 2014

U.S. survey says city and regional publishers still rely heavily on print for revenue

The annual Folio: magazine survey of city and regional magazine publishers says that local titles rely on print for as much as 93% of their annual revenue. And more print products are scheduled to launch this year than at any time in the last 5 years. A report in MediaPost says
Along with the rest of the publishing industry, print peaked in the mid-2000s for city and regional magazines, notes the report. It accounted for up to 95.9% of overall revenue in 2005, but it hasn't dipped far from that point. While custom publishing contracts have taken the place of a few ad dollars, the print-to-non-print revenue ratio is just a few points off where it was 10 years ago. The numbers are almost exactly what they were in 2008. (about 94%)
The smaller the publisher, the tougher it is  to diversify, says the story, and such publishers still count on  print ad sales for 80% of their revenue, essentially unchanged over the last 4 years.

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