Tuesday, January 27, 2015

Redpoint Media unveils new-look, new-name WestJet Magazine

WestJet is the new up!  The inflight magazine of WestJet, published by Calgary-based Redpoint Media, is unveiling a new look and a new name (WestJet Magazine) to replace its previous name up!, as well as a redesigned website. 
Associate Publisher Pritha Kalar says the redesign reflects the character of the brand. "It was essential to give WestJet guests the most seamless, inspiring, accessible experience possible, because that's what they've come to expect," says Kalar. "We're extremely proud of the new design, which is contemporary, highly visual and really expresses the passion and excitement of travel."
The January print issue in seatbacks features a curated list of the top 15 places to visit in 2015, as well as advice for dining in New York City from Anthony Bourdain. A digital issue is downloadable for Apple, Android or Kindle. 

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