Buzzfeed has hired author and indefatigable error-checker Craig Silverman to head up its new Canadian operation, Buzz Feed Canada. As a result, Silverman and his family are moving to Toronto from Montreal. He told the Globe and Mail he will be heading up a small team of reporters based in Toronto and Ottawa and expanding BuzzFeed's Canadian editorial content.
Silverman added that BuzzFeed’s Canadian coverage would evolve in a natural trial-and-error process rooted in data analytics. “We’re going to start publishing things and we’re going to look very closely about how it performs,” he said.Silverman is the author of Regret the Error and a blog of the same name which has been published by Poynter.org since December 2011, when he joined as adjunct faculty. Both catalogue mistakes made by publications and websites. He has been a columnist for the Toronto Star, Columbia Journalism Review, The Globe And Mail and BusinessJournalism.org. He’s the former managing editor of PBS MediaShift, and was part of the team that launched OpenFile.ca, a Canadian online news start-up. His journalism and books have been recognized by the Mirror Awards, National Press Club, Canadian National Magazine Awards, and the Canadian Online Publishing Awards.