Thursday, April 02, 2015

Next Issue Media marking four years offering "all you can read" magazine sub service

Next Issue Media, the so-called "Netflix for magazines", is apparently no flash in the pan; it is marking four years since the all-you-can-read "digital newsstand" or subscription service was launched. It was created as something of a matter of self-preservation by the big U.S. magazine publishers (Conde Nast, Hearst, Meredith, Time Inc.) and soon thereafter Rogers Media spent $5 million launching Next Issue Canada in Canada, which included 100 U.S. and a dozen Rogers titles. 

A year ago, it was reported that the Canadian service had 45,000 paying customers and 20,000 people trying a free preview. It was reported elsewhere that the U.S. version had about 150,000 paying subscribers, though it had yet to achieve profitability. 

The service started with 32 titles and one device (iPad) and now offers more than 145 titles on 6 devices, including various iPhone and Android smartphones and tablets as well as desktops. 
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