Tuesday, June 30, 2015

Quote, unquote: On super-serving
magazine consumers

"I’ve used the example in the past, but look at what National Geographic did. They started out as a sleepy old magazine company owned by a not-for-profit organization. They are now a channel. You can go on trips with them around the world. They have stores. They have games for schools. They have educational materials. They have super-served their consumers in a way that their brand allows it to be served. All magazine publishers should be thinking that way."
-- Time Inc. chairman and CEO Joe Ripp, from an interview with WWD. They asked him who he thought was doing the transition to digital well.



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