Thursday, December 17, 2015

Annex contracts with Equisoft for fulfillment and audience management software

Annex Business Media, Canada's largest B2B publisher, has signed a multi-year contract with Equisoft for its PublisherElements suite of fulfillment and audience management software. Annex publishes more than 50 b2b magazines across a variety of industrial sectors, including websites and enewsletters, serving more than 600,000 readers.
“We are extremely proud to be able to add Annex to our client list,” said Luis Romero, CEO of EquiSoft. “This represents a important step in our strategy of providing B2B publishers with the best-in-class pursuing audience management tools and database development services.” 
“We selected EquiSoft after a rigorous, year-long process,” said Scott Jamieson, director of content and engagement of Annex. “Their tools, willingness to build around our needs, and ability to bring us closer to our readers drove our decision.”


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