The CMC is holding a seminar and social in Toronto Thursday Jan 28 about how to fix the newsstand. It's not the first time that the association has asked that or similar questions, but now it wants to confront the challenges of 2016.
What has changed in the industry that will help restore newsstand sales? Are promotions essential? What sell-thru rate should publishers expect and what can be done to increase this? When should a new magazine go on the newsstand and when should a magazine drop out? What can Publishers do to advance their products at the newsstand in today’s environment? How do we make ourselves more viable in the eyes of our retail partners? How do we protect and possibly grow our space at retail?
The panelists will be
- Craig Sweetman, Owner of CRS Media
- Jerry Lynch, President of IPDA
- Pat Strangis, Director Newsstand Marketing at TVA
- Anita Baldwinson, Manager of Retail Services & Marketing at TNG