|The new look...|
|...and what it's replacing|
People have had 45 years to get used to the current logo with its stylized M. The new one, with its squnched-up type, overbearing "The" and aggressive axe-head serifs will take a lot of getting used to, if ever. It will be reflected and seen everywhere in a complete makeover of maps and signage, starting \March 1.
The redesign was done by the London-based international branding firm Wolff Olins, the firm which did over the typographic look of the Tates -- Britain, Modern, Liverpool, St. Ives.