Monday, March 14, 2016

Winnipeg custom publisher to launch global digital magazine Tea Journey

A new digital magazine for tea experts and people who share a passion for tea, called Tea Journey is due to be launched in June. A Kickstarter campaign to help with the launch begins April 4.Dan Bolton, the Winnipeg-based founding editor and publisher, says in a release:
"Tea Journey is like a digital caravan of story tellers who travel to origin and return with authoritative, elusive and exclusive articles, photos, and video that will help our readers discover their tea destiny. It serves a growing marketplace for fine tea with decades of publishing experience and an unprecedented network of devoted and respected tea authorities."
(Bolton is editor of the Tea Biz blog, managing editor of STIR Tea and Coffee magazine and was editor and publisher of Tea Magazine and World Tea News.)

The new digital magazine, published by Mystic Media Custom Publishing, targets established tea lovers looking to discover and refine their taste in tea – selecting, correctly preparing and serving the finest teas from around the world. It will be published three times a year -- the April (Origins) issue, the August (Tea Review) issue, and the November (Gifting) issues -- and delivered via mobile app. Between issues, subscribers receive full-featured articles and multi-media content on the Tea Journey blog. Content can be viewed anytime online at or via custom apps for Apple iOS available on iTunes and the Android store.

There will be profiles of collectors, scientists, antiquities scholars and tea blenders. The magazine will also seek out the best articles from Mandarin, Cantonese, Korean and Japanese publications and these will be translated by staff.

Subscriptions are $24.95 a year or $14.95 for three months. A 3-day access pass to sample the magazine costs $1.95. Founding sponsorships are $249.50 for 10 subscriptions. 

Lo-res prototype

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