Tuesday, November 01, 2016

St. Joseph explores the blurring of lines between print and digital

St. Joseph Communications, the publishers of, among other magazines, Toronto Life, has released a trend report called 2017 Print in a Digital World. It's aimed at marketers and is part of a major series about trends in the multi-channel universe. It showcases over 65 global examples of brands that are blurring the lines between print and digital.
“We are in an information revolution, powered by the intersection of two of the most commanding knowledge transfer mechanisms of our time – the Gutenberg Press and the Internet,” says Michael Chase, chief marketing officer at St. Joseph Communications. “This means that the period in which we now live is unique and we benefit from the mixing and mingling of print and digital.”
Among the trends it identifies:
  • Creating Immersive Experiences  "From smartphones to desktops and tablets to wearables, we cannot escape real-time digital experiences. Real disruption goes beyond swipes and taps. It comes from creating a wider sensory and immersive experience."
  • Art Not Ads"  The beauty of print is that you can reach out and touch it, and now you can even eat it. It’s about more than paper and ink. Print advertising is a fine art, bringing together craftsmanship, design and storytelling in a way that engages and inspires."
  • More Than Ink On The Page"We can’t think of ink and paper in the same way anymore. It illuminates. It saves the environment. It excels in the digital world. And most importantly, it creates deep connections with consumers. Today, print is anything but traditional."

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