Tuesday, November 14, 2017

AMPA webinar to explore the ins and outs of ad-edit guidelines

The Alberta Magazine Publishers Association is presenting a webinar called"Ad-Edit Guidelines in a New World" on November 30 at noon MDT. 

The presenters are Outdoor Canada editor in chief Patrick Walsh and Vancouver-based journalist Charlene Rooke, an expert on custom content. Walsh chaired two Magazines Canada task forces that resulted in the current Canadian Magazine Industry Code of Reader and Advertising Engagement. The guidelines were intended to preserve the distinction between editorial content and advertising, so the distinction is transparent to the reader. 

The webinar is $35 for AMPA members and $50 for non-members and registration is valid for individuals or teams.

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