Friday, February 02, 2018

Quote, unquote: Advertising will decline 30% in next 5 years

“We are so disrespecting people’s time that they are spending more and more time in advertising-free environments.... We don’t value their time. You’re asking me to give you my time for less than minimum wages, which is not worth my time.” 
--  Publicis Groupe’s Rishad Tobaccowala predicts that  the amount of advertising reaching consumers over the next 5 years may decline 30%. [He spoke during the opening session of CIMM’s Cross-Platform Media Measurement & Data Summit in New York City Thursday afternoon.] From Media Daily News

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