Tuesday, April 17, 2018

National Geographic launches redesign

National Geographic, the 130-year-old  U.S.-based magazine that everyone seems to think they know, has unveiled a wholly new design, according to a story in Media Post. 
It retains the well-known yellow-margined cover but also several new sections, anchored in the front of the magazine:“Proof,” a section dedicated to short photo essays that bring new perspectives to the magazine’s audience; “Embark,” an investigative section filled with ideas and opinions meant to challenge reader expectations; and “Explore,” which will include a segment called "Atlas," a story told through maps, and an essay about a single, significant photograph called "Through the Lens."
Features are  treated differently, too (this month, the cover feature is about Picasso).
Rather than running four or five stories of the same length and depth of reporting, issues now feature two stories of traditional length and several shorter stories with a focus on illustrations and photos for storytelling effect. A “marquee” package will also continue to be published in each issue. 
The redesign also highlights two new paper stocks, meant to allow the magazine’s photography to appear richer giving the magazine a more substantial feel to its pages, and two new fonts, Earle and Marden, named after National Geographicexplorer-in-residence Sylvia Earle and Luis Marden, a pioneer in the field of color photography.

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