tag:blogger.com,1999:blog-11066657.post112687544589013348..comments2024-02-08T09:27:27.492-05:00Comments on Canadian Magazines: It ain't what you pay but the way that you read itD. B. Scotthttp://www.blogger.com/profile/13959665689155236724noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-11066657.post-1126894996423873932005-09-16T14:23:00.000-04:002005-09-16T14:23:00.000-04:00Does this research than suggest that deep discount...Does this research than suggest that deep discounting (like Maclean's is testing right now) doesn't really matter to advertisers? If I'm reading this right, what this means in Canada is that the qualitative data from PMB, such as time spent reading, and editorial interest scores, are every bit as important as the quantitative scores for readers per copy?Anonymousnoreply@blogger.com