Mixing a bit more fun with authority, Ski Canada's new look unveiled

Ski Canada magazine is unveiling a whole new look starting with its 2015 Buyer's Guide. The redesign, including a new swooping serif logo, is done by the magazine's designers for the past 8 years, K9 Strategy and Design. 

Partner Jennifer Lourenco says the goal is to strengthen the 42-year-old brand as a current, authoritative voice on all things ski.

"Every redesign is a balancing act between yet-to-be-realised new readers and current loyal readers – you’re constantly asking have we gone too far, or not far enough," she said. "For Ski Canada, we’ve introduced elements that will bring a bit more fun to the reading experience, while still maintaining their role as the leading publication that is synonymous with skiing.”