Quote, unquote: Yes, a million sounds like a lot, but...

“When tablets first came on the scene everyone was very excited about selling digital magazines to consumers. One million sounds like a lot, but you have to think we sell 27m/28m print magazines a month in the US.” 

-- Hearst CEO Duncan Edwards tells the Guardian why, despite selling a million a month in the U.S., he is not holding his breath about the potential of digital magazines aimed at users of tablets;no format has yet been a proven winner with consumers.