Quote, unquote: Treating journalism as a service

"Journalists often seem to believe that their job is to tell the reader what they think is important or relevant, rather than thinking of journalism as a service that they are providing, one in which the reader’s needs or desires are paramount, rather than the journalistic instincts of the author. Approaching news as a service or — even worse — as a product is seen as somehow beneath them."

-- Matthew Ingram at Gigaom, talking about the fundamental shift in power between publisher and reader