Quote, unquote: Long-form? Meh

"If you hope to entice a real person to pass your story on to a friend, then reporting matters, writing matters, and design matters. As journalism and its distribution through the Web evolve, the most meaningful distinction is turning out to be not short versus long but good versus bad."

-- James Bennet, editor in chief and co-president of The Atlantic in an archival piece called "Against 'Long-form journalism' ", first published in Dec. 2013.