Ride-sharing company Uber to share Momentum magazine with its drivers

Uber, the burgeoning ride-sharing company, has launched a quarterly print magazine to be distributed  to its 150,000 drivers in any cities where the service operates, including Toronto. It's called Momentum and, according to a post on GeekWire, articles in the inaugural issue will cover how to stay healthy and in shape, putting a spotlight on Austin, Texas (an Uber-served city) and pro driving tips from an Uber "partner" (which is what the service calls its drivers.) The 16-page magazine is available in print and digitally. Issue 1. 

“We want to strengthen the community of our driver partners — currently 150,000 people strong — by making sure you are up to date on new developments within our company and giving you new and improved methods to connect to us and one another,” writes Ryan Graves, Uber head of operations. “As we gear up for another big year of improvements, we look forward to hearing from you about what more we can do to ensure you have the most positive experience possible on the road with our platform.”

Might there be some consternation at the Vancouver headquarters of Momentum, the North America-wide cycling and lifestyle magazine?