First full year of Vividata research shows magazine readership steady; more digital reading
[This post has been updated. (see below)]
The results have been released of the first full-year study of Canadian consumer magazine and newspaper readership by Vividata and it demonstrates, not surprisingly, that magazine readership remains strong, with 70% of Canadian adults reading magazines, comparable to levels of five years ago. And the trend to reading on digital devices continues to grow. Never before measured is that almost half of magazine readers are now reading on a digital device.
The research organization was founded in 2014 as an amalgamation of NADbank and the Print Measurement Bureau (PMB). The study results were based on the first full year of fieldwork of the combined organization, looking at 117 publications (73 magazines, 44 newspapers) in a survey of 38,000 consumers across Canada from January to December 2015. The amalgamation was, at least in part, in order to allow measurement of blended and unduplicated readership results for both print and digital.
Among the other findings are that
Top 10 English ('000s)
Top 10 French ('000s)
[This post has been updated: Earlier version had incorrect sort for top 10 French titles. Our apologies.]
The results have been released of the first full-year study of Canadian consumer magazine and newspaper readership by Vividata and it demonstrates, not surprisingly, that magazine readership remains strong, with 70% of Canadian adults reading magazines, comparable to levels of five years ago. And the trend to reading on digital devices continues to grow. Never before measured is that almost half of magazine readers are now reading on a digital device.
Among the other findings are that
- 7 out of 10 digital readers are now reading on a a mobile device at least part of the time.
- A surprising 60% of millennials (18-34) read magazines; 16% only on a digital device; 37% only in print; almost half, both
- Totally not surprising is that (adults 50+) remain heavy readers of magazines and newspapers
Top 10 English ('000s)
| Reader's Digest | 4492 |
| Cineplex magazine | 4184 |
| Canadian Living | 3834 |
| People | 3487 |
| Canadian Geographic | 3439 |
| Chatelaine | 3200 |
| CAA Magazine | 3047 |
| Maclean's | 2193 |
| FOOD & DRINK | 2144 |
| Can. House & Home | 1886 |
Top 10 French ('000s)
[This post has been updated: Earlier version had incorrect sort for top 10 French titles. Our apologies.]
| RICARDO Magazine | 1428 |
| Coup de pouce | 1234 |
| L'actualite | 851 |
| Touring (French & English) | 791 |
| Bel Age | 745 |
| Chatelaine (Fr) | 737 |
| Selections du Reader's Digest | 704 |
| Le Magazine Cineplex | 631 |
| Les idees de ma maison | 621 |
| Vero magazine (new) | 582 |
Vividata overview of results and methodology for both magazines and newspapers.
Labels: readership, research, Vividata
posted by D. B. Scott at
7:47 am
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