PMB/comScore spring 2014 data shows increase of incremental readership reach of print + web

The spring 2014 Print Measurement Bureau study shows that readership of all PMB-measured titles has held steady with approximately 1 million readers and that the average readers per copy  is 5.1, slightly higher than the 10-year average, though slightly lower than spring and fall 2013.  

For the first time, PMB has released a fused database of PMB/comScore data at the same time as its main study. The fused data combines printed magazine readership with magazine websites' visiting figures on a net, unduplicated basis. Representing approximately 30 magazine titles, it shows that the incremental reach generated by magazine websites has increased from 15% in 2010 to the 2014 level of 25%.  

The new PMB data shows that readers spend approximately 44 minutes per issue and show a consistent average degree of interest. 

Top-10 reader per copy figures for spring 2014 are as follows:

English		RPC
Canada's History		23.7
The Hockey News Magazine		23.5
Outdoor Canada		21.1
People		20.5
Canadian Geographic		20.0
Canadian Gardening		15.9
Sportsnet Magazine1		13.7
Cottage Life		13.5
FASHION Magazine		12.2
BRITISH COLUMBIA MAGAZINE		12.0
French		RPC
Dernière Heure		16.4
Le Lundi		12.2
Québec Science		12.1
Summum		9.6
Yoopa		9.2
Clin d'oeil		9.0
La Semaine		9.0
7 Jours		8.9
Les Idées de ma Maison		8.9
Star Système		8.9

comScore being sued by Nielsen over patents and sues right back

comScore, which partners with Canada's Print Measurement Bureau on readership and purchase metrics, is being sued by Nielsen over patent infringement. 

On March 15, according to a story on Audience Development, Nielsen filed suit in U.S. district court in Virginia, claiming infringement on five paents relating to monitoring, collection and analysis of audience data. No surprise that comScore has counter-sued.

The damages Nielsen is seeking were not specified in the filing, but outside of a ruling that decrees comScore willingly infringed on the patents, Nielsen is looking for compensation on royalties, damages from the infringement itself and legal fee coverage.

The suit drives right to the core of the data collection and analysis methods the companies use. Nielsen is claiming infringement over patents responsible for a "computer use meter and analyzer"; "metering of Internet content using a control"; "network resource monitoring and measurement system and method"; "content display monitoring by a processing system"; and a "content display monitor".