Thursday, July 26, 2012

Fashion tops the list when it comes to
Twitter followers

It's one of those things that seems so obvious, one wonders why it wasn't done before: a ranking of magazines by their Twitter following. Gary Campbell, formerly the web creative director for St.Joseph Media (and creator of Aggregation magazine) has compiled a top 35 list of Canadian magazines based on their followers. 
As a fair and reasonable chap, he also makes it clear he is only using the data as a measure of quantity, without making any judgements about the quality of followers; he is trying to use the metric to quantify "reach".
The list, which can be found at fourinternets.com/twitter-magazine-index-canada/nets.com, along with some additional observations  and analysis. The number one magazine is Fashion magazine with more than 352,000. The first 10 are:
  1. Fashion (352,079)
  2. Today's Parent (324,234)
  3. Best Health (147,418)
  4. The Hockey News (91,659)
  5. Toronto Life (52,390)
  6. The Grid (44,003)
  7. NOW (43,820)
  8. Adbusters (41,952)
  9. Style at Home (33,891)
  10. Canadian House & Home (33,463)
Campbell says he is working on a Facebook version of the index. 

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