Fashion tops the list when it comes to
Twitter followers
It's one of those things that seems so obvious, one wonders why it wasn't done before: a ranking of magazines by their Twitter following. Gary Campbell, formerly the web creative director for St.Joseph Media (and creator of Aggregation magazine) has compiled a top 35 list of Canadian magazines based on their followers.
As a fair and reasonable chap, he also makes it clear he is only using the data as a measure of quantity, without making any judgements about the quality of followers; he is trying to use the metric to quantify "reach".
The list, which can be found at fourinternets.com/twitter-magazine-index-canada/nets.com, along with some additional observations and analysis. The number one magazine is Fashion magazine with more than 352,000. The first 10 are:
- Fashion (352,079)
- Today's Parent (324,234)
- Best Health (147,418)
- The Hockey News (91,659)
- Toronto Life (52,390)
- The Grid (44,003)
- NOW (43,820)
- Adbusters (41,952)
- Style at Home (33,891)
- Canadian House & Home (33,463)