When the page has something to teach
"Bad advertising really hurts our business. It hurts our user experience, and that's never really been the case before," said Gillespie. "On TV you can run bad ads and, frankly, nobody knows. In our world, if we're running ads that are irrelevant or intrusive, people show up and tell us about it, or just vote with their feet and don't show up at all."
Good print advertising combines the use of powerful images to quickly draw in viewers and direct their attention towards the central mesage, the study found.
Simple design and powerful images that direct a reader with visual flow. Who'd a thunk it?