Cosmopolitan TV is coming to Canada as Corus Entertainment cuts a deal with Hearst Corporation to mount a 24-hour television version of the world's top-selling magazine for young women starting in 2008. This according to a story in Media in Canada. The joint venture is not the first: there are already Cosmo TV shows in 20 other countries, including Spain, Mexico and Argentina. The Canadian channel will be targetted to women 18 - 34 and will run as a national, English-language, category 2 digital specialty service.
In Canada, the 24-hour channel will be targeted to women 18-34 and be a national, English-language, category 2 digital specialty service.
"Corus is delighted to have the opportunity to work with Hearst on this globally-recognized brand," says Corus president/CEO John Cassaday in a release. "With our past experience in creating successful niche-targeted television services, and our expertise in marketing to women, Cosmopolitan TV is a perfect fit for Corus."
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