Wednesday, July 02, 2008

Quote, unquote: market share is the new up

"Although we're losing pages, our market share is up. Market share is the new up."
-- Bill Wackerman, publisher of Glamour magazine.
[A report from the Media Industry Newsletter, via the New York Post, says that the three flagship magazines of Conde Nast -- Vogue, Glamour and Vanity Fair -- are flat or down for the first six months of the year and the difference is not being made up by other titles in the group which are doing somewhat better. This as the magazines are about the close their usually blockbuster September issues.]



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