Good story today on Masthead's website about the real costs of Canada Post's distance-related pricing on one national magazine, The Beaver. It will increase its mailing costs 6.2% and, if those costs can't be mitigated, the difference will come out of the editorial budget. And it may cost a Manitoba printer a contract.
“The first thing that’s going to go is we’re not going to pay writers as much and maybe not hire as many people to write,” says publisher Deborah Morrison, “which is counterintuitive to what we’re trying to do with our magazine. Our editorial staff will probably not get that cost of living increase. What hurts is the editorial content first, because all these other costs—getting it out there, distribution—are beyond our control. We have to manage those and respond to those first. We’ve got to get the magazine out the door.”The magazine's printing contract, now held by LGM Transcontinental in Winnipeg, expires at the end of the year.
“We’ve made it very clear to anyone bidding on the contract that Canada Post is a factor for us,” Morrison says.Like many other national magazines with 50% of their circulation in Ontario, there may be irresistible pressure to get regional and local mailing rates by printing in Ontario.
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