Transcon deal with Globe heralds another redesign, smaller paper, full-colour
The announcement of a major 18-year, $1.7 billion printing deal, effective 2010 between Transcontinental Inc. and the Globe and Mail is interesting in several aspects:
- the paper will be redesigned yet again in 2010 (the last one was only launched in 2007)
- the redesign will be on a smaller paper (essentially lopping 1¾" off the top)
- the new look will take advantage of full colour on every page
- the new contract means Transcon will now print the paper coast-to-coast; previously it was in the east (Atlantic, Quebec and Ontario) and it will now print in the Alberta and British Columbia markets.
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