Monday, March 30, 2009

Atlantic Magazines Association lays down a good foundation

The Atlantic Magazines Association (AMA) is off to a good start after its first annual conference in Halifax. [Disclosure: I was a paid speaker and have done some consulting work with them.] The fledgling association has its work cut out for it in part because of a surfeit of geography; most other regional associations (BC, Alberta, Manitoba) don't encompass four provinces and two time zones (well, one-and-a-half). Like other regional associations, they have to cast their net fairly wide and try to serve, and please, large and very small magazines, b2b and consumer titles, association and custom. But also like other regional associations, the AMA can surf along for a time on a wave of goodwill.

The buzz surrounding the conference was very positive and the potential for collaboration is big. Atlantic magazines share some issues with all other magazines; and they have conditions that are particular to their market. One of the ways of dealing with those issues is to work together and learn from each other, from the regional associations and from the national associations (Magazines Canada and Canadian Business Press). This conference was a good start.



Blogger Trevor J. Adams said...

This was a great event for our industry—after years of several small publishers working in complete isolation from each other, people are finally cluing in that it makes sense for us to cooperate and share ideas. As an editor (Halifax Magazine), I found it very inspiring—especially your talk at the Sunday reception.

8:01 am  
Anonymous Bojan said...

Agree with you. It was a good conference and the data you presented was very helpful. I am certainly going to be there again next year. Thanks for supporting it at this early stage.

1:56 pm  

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