Wednesday, May 27, 2009

Monkey business is good as magazine expands into Scandanavia

Monkey, the free digital men's weekly from Dennis Publishing (Maxim) is expanding into Sweden, Denmark and Norway after successfully launching in Thailand last year. Monkey was launched in 2006 as a digital "flipbook" e-mailed to subscribers, which following conventional magazine layout and with plenty of audience-pleasing female pulchritude.

According to an item Guardian,
The Denmark-based digital magazines specialist NetPublications will launch the digital magazine, which is emailed to subscribers, as well as other Dennis digital publications, consumer technology magazine iGizmo and its digital motoring magazine iMotor, which launched in June 2008.
The article quotes Dennis saying the online audience of Monkey, iGizmo and iMotor now exceeds 1.4m readers each month.


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