Tuesday, October 19, 2010

Today's Parent magazine enables readers to do mobile shopping for children's gifts

Today's Parent magazine has launched a free mobile application called the Gift Finder that allows smartphone-equipped readers to find gifts for children. The app is sponsored by the toy store chain Toys"R"Us, and when users dowload the app on their iPhone, iTouch or iPad, they get a coupon code for $5 off a purchase of $25 or more at Toys"R"Us stores.
The majority of the toys in the Gift Finder come from the Today's Parent "Top Toys" list, a highly anticipated annual feature in Today's Parent magazine," says a release. "The Today's Parent Gift Finder application is the first iPhone application from a Canadian parenting magazine brand.

"The Today's Parent Gift Finder application is a great tool for anyone with a child on their shopping list - anytime of the year," says Claude Galipeau, SVP & GM, Digital Media, Rogers Media Inc. "We are excited to launch this application using the reliable reviews from Today's Parent to help parents, relatives and friends, pick out the best presents for the children in their lives. Santa himself will want this app!"

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Anonymous Anonymous said...

Interesting that the app is only fully functional on a Rogers cell network (works with Wifi only for non-Rogers customers), similar to the app for Rogers radio stations. Trying to make their content brands added value for their mobile customers. As a non-Rogers mobile customer, this annoys me and impacts my opinions of those brands.

11:25 am  

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