Friday, January 28, 2011

U.S. fashion mags have mixed Q1 ad page results; some big winners and losers

Up 46.5%
First quarter ad sales for leading U.S fashion magazines -- just about to splash out their bellwether March issues -- has not been an unalloyed joy, according to a report in Women's Wear Daily, based on data from Media Industry Newsletter.  People StyleWatch was up a breathtaking 46.5%,Elle up 14.3%, Women's Health 11.7%, InStyle 10.9%  and Vogue up 10.6%. Decliners were Lucky (-14.3%), Self down 12.6%, Cosmopolitan down 12.5%, Harper's Bazaar down 11.6%.

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