Wednesday, June 15, 2011

How are the big US magazine publishers faring with their apps? has compiled a table of information about the magazine apps being developed by the big-4 magazine publishers Condé Nast, Hearst, Time Inc., Meredith. It details types of apps, with examples of each and some data on pricing.
In its introduction, it says that publishers are putting a lot of faith in apps and said the compilation was an attempt to show what they've got for their efforts:
The publishers are secretive with some of the metrics. Take total downloads. Meredith, the smallest of the four publishers, was the only one to provide a current download total for its apps—800,000. Back in April, Condé Nast told us its 22 apps (the number has since increased; see chart) had been downloaded 7 million times. Revenue, too, is something of a black hole, as publishers are happy to talk about the new bells and whistles in their apps, but grow silent when it comes to talking about the profit picture with their apps.

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