Thursday, October 13, 2011

St. Joseph sells Alaska & Yukon edition of Where to U.S. franchise-holder

St. Joseph Communications has sold its Where Alaska & Yukon title to Georgia-based publisher and franchise-owner Morris Visitor Publications, LLC
The acquisition adds the visitor title to MVP's roster of Alaska-based publications, including Alaska Magazine, The Milepost, the Alaska Journal of Commerce, The Chugiak/Eagle River Alaska Star, the Alaska Equipment Trader and Destination Alaska.
MVP owns the Where brand worldwide except in Canada [see comment]. St. Joe's owns the Canadian brand and continues to publish 11 Canadian regional editions with a total readership of 9 million in Calgary, the Canadian Rockies, Edmonton, Halifax, Muskoka, Ottawa, Toronto, Vancouver, Victoria, Whistler and Winnipeg. St. Joseph also operates, a travel website. Effectively, the sale divests the only part of the Where Canada portfolio outside of Canada.
MVP has a broadly based portfolio of travel and visitor-related publications throughout the U.S. and in New York, London and Paris.



Anonymous Douglas Knight said...

Many thanks for covering our sale of Where Alaska to our friends and colleagues at Morris Communications. One small correction to note: St.Joseph Media does not licence the rights to the Where brand in Canada from Morris. St. Joseph is the sole owner of the Where brand in Canada as was Key Publishing before us.

Douglas Knight
St. Joseph Media

4:07 pm  
Blogger D. B. Scott said...

Thanks for the clarification. We misinterpreted the statement that MVP owned the brand worldwide,as including Canada. the post has been corrected.

4:49 pm  

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