Wednesday, February 06, 2013

The Kit launches a new, interactive app

The Kit, the beauty and fashion online magazine has unveiled a new app for tablets and smartphones, which debuts with the February issue. The magazine now publishes 10 issues a year of the interactive magazine and the  app -- for iPad, Android and Kindle users -- now features 360-degree views of some items, such as being able to see a handbag from all angles.

The magazine, which is part of Star Media Group, a division of Toronto Star Newspapers Limited, has 100,000 app installs and 70,000 subscribers as well as e-letters and a weekly newspaper print supplement in select copies of the Toronto Star, Ottawa Citizen, Montreal Gazette, Edmonton Journal and Vancouver Sun
“Readers have new expectations with consuming digital media, and so we’ve redesigned our interactive magazine to fully utilize the multi-touch and multi-sensory experience that today’s technology offers,” said associate publisher Kelly Whitelock. “For advertisers there are opportunities to interact with readers in unique ways that are both meaningful and engaging.

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Anonymous Media Buyer said...

Just went to their magazine, it has some nice geek features, but the type is all blurry, who publishes a magazine you can't read.It must be a cost cutting tactic. I would not buy an ad with this type of brand environment

9:26 am  
Anonymous Anonymous said...

Hi Media Buyer - Sorry to hear the type did not render correctly for you. I'd love to know what device you used to read it? We test The Kit magazine on multiple tablets and e-readers, plus a desktop, and have never found fuzzy type to be an issue.
Let's continue this conversation over email - you can find mine on our website.
Christine Loureiro
Editor, The Kit

3:41 pm  

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