Monday, April 29, 2013

Quote, unquote: Strike when the shutters come off

"The market hasn't been receptive to new media launches, especially print, over the last few years. You could have had a great idea two years ago and launched it with a huge marketing budget, but there just wouldn't have been the market for it. But now things seem to be on the up for the industry. The shutters have come off and we're out of the recession, so we can be first to market with something new."
-- Tim Slee, chief executive of  Britain's Square Up Media, quoted in MediaWeek about the decision to launch a free monthly travel magazine called Escapism


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