Tuesday, May 14, 2013

Digital now accounts for 22% of audited BPA-measured circ

BPA Worldwide, the media audience auditing organization, says that more than one-third of the print titles it audits now report having digital circulation  It is based on an analysis of data from the six month period ended December 31. Digital now accounts for about 22% of all total qualified circulation. Most of the BPA's top 25 titles (see below) are b2b, trade or technical.
Among the publications reporting the most total digital subscribers was CFO, which averaged363,311 digital copies per issue for the six-month period. Other titles high on BPA’s list in terms of average digital circulation included Chief Executive China with an average of 336,333 digital copies;  PM Network with 309,478; The Journal (101,179); and PT In Motion (73,818).
[click on image to enlarge]

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