City and regional magazines in the U.S. continue to depend primarily on print revenue, according to a survey by Folio: magazine.
Print advertising is expected to account for 71% of revenue in 2013, compared with 76% for 2012, and with the remaining revenues largely coming from digital, events, custom publishing and paid subscriptions.
Digital is up slightly to 5.2% and a mobile/tablet barely registers at 1.3%.
Respondents to the survey predominantly served smaller markets, with revenues of between $1 million and $2.9 milion projected for 2013.
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