The Hockey News is refreshing its website, doubling its online content and expanding its social media presence to coincide with the start of the new hockey season. Post-to-Post is a new blog on the main site which will provide readers with more original editorial content and more immediate reactions to hockey news and events.
“We are giving hockey fans all the news they have come to expect - columns, prospect rankings and rumor roundups that have always been the main pillars of our brand," said Jason Kay, editor-in-chief. "But, we now have expanded coverage with more impromptu analysis, game previews, slide shows and video highlights."The editors will frequently take over the Twitter account @TheHockeyNews to provide live commentary on games with the #THNLive hashtag. Advertisers are being told that placement with the new Post-to-Post package is expected to generate 300,000 impressions a week on the website.
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