Monday, November 11, 2013

Jane Francisco leaving Chatelaine to become EIC of Hearst's Good Housekeeping

The giant Hearst Corporation has announced that it has hired away Chatelaine editor-in-chief Jane Francisco to be editor-in-chief of one of its core titles,Good Housekeeping. Francisco replaces Rosemary Ellis who is leaving the company at the end of December.

Good Housekeeping is one of the original "seven sisters" women's magazines. It has an audience of 25 million each month and is iconically well-known for its Good Housekeeping Seal, bestowed on favoured advertisers by the Good Housekeeping Research Institute.

Francisco has been with Chatelaine since 2009 and what she has done with it since apparently counts big time with Hearst president David Carey.
“Jane is an incredibly versatile editor, leader and branding expert, with the experience and vision to build on the lively, friendly energy of the revamped Good Housekeeping,” Carey said. “We thank Rosemary for the work she has done stewarding this brand, one of the most respected in the media industry.”
Carey continued, “Chatelaine is the largest circulation women's magazine in Canada, and we've been highly impressed with how Jane executed a top-to-bottom modernization of the brand. We're thrilled to have her [Francisco] on the Hearst team, leading one of our core titles.”
Francisco, who refers to her new title as being with "the ultimate women's magazine". was editor-in-chief of Style at Home before going to Chatelaine. Prior to that, she was founding editor-in-chief of St. Joseph’s Media’s Wish from 2004 to 2008, and was appointed editorial director of the company’s Lifestyle Group in 2006, with additional responsibility for Gardening Life and Canadian Family. In 2001, Francisco was named launch editor-in-chief of the beauty and health-focused Glow, where she served until 2004.

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