“I am focusing more on publishing, because a lot of our strong brands, and the opportunities, lie there ....You’re selling it as more than just as a print magazine. You want to move it towards selling it as a contented, branded company,” Mr. Pelley says, adding that that “in the coming months” Chatelaine will move into merchandise through an association with The Shopping Channel (another Rogers Media property).[As it turned out, Chatelaine launched its own organic coffee brand today.]Pelley also says that, if he has his way (and it seems clear he intends to) he wouldn't hire someone to write for a Rogers magazine if he couldn't put them on radio and television, too.
He wants the public to encounter Rogers’ brands at every turn and the magazine division offers a wealth of source material for that endeavor.[Note to Rogers magaziners: Brush up your multimedia presentation skills.]
[photo: Peter J. Thompson, National Post]