Friday, December 06, 2013

Miranda Purves leaving as Flare editor-in-chief

Miranda Purves, the editor-in-chief of Flare magazine, is leaving the magazine at the end of January to move back to New York "to be closer to her family". 

Purves, a Canadian, joined Flare in June 2012 from Elle (U.S.), where she was lifestyle editor. She had worked in the U.S. for 12 years (She replaced Lisa Tant who was abruptly moved to being publisher of Hello! Canada magazine  and later left the business entirely to work for Holt Renfrew.)

From a March profile for the in-house Rogers Publishing newsletter: 
Purves previously spearheaded the launch of the stand-alone colour fashion newspaper US Fashion Daily and worked as a senior fashion editor at Mademoiselle. In Canada, she has worked for both Saturday Night and the National Post. Purves has also done freelance writing for the likes of the New York Times and the Paris Review.
Her relatively short reign attracted some catty comments such as gossip columnist Shinan Govani's critique in the National Post last November: 
"Her eye contact needs work, her body language is off, and she overall just seems like someone who’d be more comfortable in her garrett, sipping mint tea, studying the oeuvres of the two Ediths — Head and Wharton. All of which makes me wonder why she’d even want the job of an editor-in-chief in the first place, especially that of a modern fashion mag — a gig that is almost antithetical, amazingly, to the life of a writer, and chiefly involves being diplomat, cheerleader and pitchwoman."
Who knows what comments her departure will attract? 



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