"We have a once-in-a-generation opportunity to rewrite the definition of what it means to be a content provider. I think you have two options: you can hold on to the old model for dear life and squeeze as much time out of that as you can or you can write the script for what the future of this business will be."-- Howard Mittman, publisher of Wired magazine, in the December 2013 issue of Publishing Executive magazine.
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Tuesday, December 03, 2013
Quote, unquote: Writing the script for the future
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When writing the script for our glorious future, it might be a good idea to come up with something a little less puke inducing than "content provider."
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