Hearst Magazines saw double-digit increases in digital ad revenue in 2013 and expects it and new print products to account for more than 30% of the company's profits in 2014, according to a letter to staff from president David Carey.
"I know that working in the media business today is very exciting and intellectually stimulating, but far from easy [he said]: There are challenging days filled with tough decisions, as well as days of triumph and celebration."
The upbeat letter reported on recent strides and predicted more good times.
- Food Network Magazine is now the second best selling monthly magazine, “with more than 11.6 million readers and the No. 1 share of advertising.”
- HGTV Magazine, which debuted only a year ago, has a circulation of 1.2 million.
- Dr. Oz’s magazine, The Good Life, launches next month. Carey described it as “lively, smart and surprising.”
- Cosmopolitan.com had more than 20 million unique visitors in December.
- Carey said in the second quarter of this year, a “shared user experience for both Cosmopolitan.com and ELLE.com” will launch.
No comments:
Post a Comment
This blog is moderated. Anonymous comments are allowed, but we reserve the right to reject postings that are simply abuse, personal or otherwise. Address the issue at hand and your comment will be accepted. However, it is necessary to proofread before sending. We will not correct your spelling, grammar or syntax and it will be there for anyone to see.